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identitypackaging
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  How do you promote a bottled water in a market already saturated with bottled waters? By establishing it as "different" right from the start. The name "Fresh Idea" says that this water is a new concept and also that it is clean, made with pure ingredients. The concept of the light bulb packaging for the super enhanced mineral water taken in smaller doses followed by the larger "lighter" water helps establish both products.  

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